Interface design is also referred to as the look-and-feel or visual design. The interface design will incorporate your branding, usability, all your photos, even your page layouts. Don’t assume that if you’ve already got a pre-made template you won’t need any images or layouts re-done. Interface design is usually an iterative process, this means that the designer will show you several options and then modify those based on your feedback to arrive at an approved design. Mobile devices are are critical to success online and your website should at least be mobile-friendly. The best designs are “responsive“, and are designed to automatically adjust their layout to look good on multiple devices: smartphones, tablets, and desktop computers. Creating a responsive design takes some more effort to design than a site for a desktop web browser. This is because the developer will need to design how the site will look on various devices then program the designs and test as needed to prepare the site for launch.