The purpose of a logo is to identify your business. In order for a logo to be effective it should follow basic logo design principles and be practical, appropriate and distinctive.
Here are 8 helpful tips you should consider when designing your business logo:
1. Make it Unique:
You need your logo design to stand out and be immediately recognized by your target audience. A very good way to achieve this is to avoid overused and generic icons and visuals.
2. Make it Memorable:
If you want your logo to be truly memorable, its design needs to resonate with viewers the first time they see it. If you can achieve brand recognition with your target audience, it can help people become familiar with your company and enhance your brand’s credibility and trust in your marketplace.
3. Make it Flexible:
A quality logo translates well over all types of media. Your logo design needs to look great not only on your website, but it also needs to leave a good impression with prospective clients that see your logo displayed on a business card, brochure or on the web.
4. Make it Illustrative:
It isn’t necessary for your logo design to display your services or products directly. However, it should illustrate something relating to your company’s culture or values. If you can define and understand your target audience, it can really help you create an appropriate and effective logo for your business and brand that will resonate with your target audience and provide legitimacy for your business.
5. Make it Simple:
Simplicity is at the heart of every effective logo design. The best logo designs are simple ones that work well with text and color, but are also easy for audiences to recognize without them. When you add extra text or effects to your website design, it can cheapen the design and distract your target audience.
6. Be Informative:
In order for a company logo to be well designed, it doesn’t necessarily need to reflect what your business does. However, it should be able to provide your audience with some added understanding about your business.
7. Make sure it works well in both Black & White and Color:
While it is true that color is a very important component of great logo designs, color may not be available to viewers in all situations. If your logo doesn’t show well without color, it may not work for certain types of marketing and advertising opportuniites.
8. Make it Timeless:
An excellent logo design for your business should last for many years into the future and retain its identity even if you need to modernize it at some point. With that in mind, use timeless typefaces instead of trendy ones. Also avoid logo designs that refer to a cultural trend that will most likely lose its effectiveness over time.