1. Segment your list—Deliver highly relevant content to a narrow group. Don’t send the same message to everybody.
2. Include an offer—How do the readers benefit from the email? Tell them what’s in it for them.
3. Be mobile sensitive—As of 2015, well over 85% of email got checked on a mobile device first in the U.S. Design your emails for mobile first because that’s how most of your prospects will view it.
There are several ways to run your email marketing campaign, but most successful ones follow these principles. Reach out to one of our specialists to learn more about our services.